ANTHONY CARTON

Dive into this case study focusing on a single UX research cycle that addresses challenges users faced with product specifications, pricing, and availability data. Through targeted qualitative research and testing, alongside collaboration with designers, developers, and executive leadership, I identified key pain points and advocated for impactful changes.
The results: enhanced clarity, usability, and overall user satisfaction.

Their website is vital for information, admissions, and resources for a diverse audience. To meet digital accessibility standards, including the ADA, it was essential to assess and improve the site's accessibility features, and do it quickly!

This UX research was conducted to understand the needs and challenges of users transitioning to blindness due to either injury or age-related eye diseases. The study utilized a range of research methods including surveys, user interviews and contextual inquiry, usability testing, and competitive analysis. The study identified several key insights and provided recommendations for improving the accessibility and usability of products and services for users with visual impairments.