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Internet meme

An Internet meme (pron.: /ˈmiːm/ meem) is a concept that spreads from person to person via the Internet. The concept of a meme was defined and described by Richard Dawkins in his 1976 book The Selfish Gene, as an attempt to explain the way cultural information spreads; internet memes are a subset of this, specific to the culture and environment of the internet.

Fads and sensations tend to grow rapidly on the Internet, because the instant communication facilitates word of mouth transmission. In the early days of the Internet, such content was primarily spread via email or Usenet discussion communities. Messageboards and newsgroups were also popular because they allowed a simple method for people to share information or memes with a diverse population of internet users. They encourage communication between people, and thus between meme sets, that do not normally come in contact. Furthermore, they actively promote meme-sharing within the messageboard or newsgroup population by asking for feedback, comments, opinions, etc. Another factor in the increased meme transmission observed over the internet is its interactive nature. Print matter, radio, and television are all essentially passive experiences requiring the reader, listener, or viewer to perform all necessary cognitive processing; in contrast the social nature of the Internet allows phenomena to propagate more readily. Many phenomena are also spread via web search engines, internet forums, social networking services, social news sites, and video hosting services. Much of the Internet's ability to spread information is assisted from results found through search engines, which can allow users to find memes even with obscure information.